"Never Lose Sight of the Benefits for the Customer."

"Lothar von Faber left his mark on the generations that followed, including me personally. His uncompromising efforts to build up the brand reputation, his social commitment, creativity, and consistency... he set about conquering new markets, long before the word "globalization" ever existed, are all business qualities that are still as topical as they were then. The point is not to cling to tradition for its own sake, but to preserve it, in keeping with the times, as a successful system of values.  

At the same time one mustn't be afraid to question existing procedures and to optimize them - that's an essential component of success. But the most important thing for me personally is to keep an inquiring mind and never lose sight of the benefits for the customer." 

- Count Anton Wolfgang von Faber-Castell (Eighth Generation)