1,500 CEOs surveyed by IBM think so! 

They ranked creativity as the #1 leadership trait required for future success.

A major study conducted by IBM of more than 1,500 Chief Executive Officers across 60 countries and 33 industries revealed creativity as the "most crucial factor for future success."

Chief Executives believe that -- more than rigor, management discipline, integrity or even vision -- successfully navigating an increasing complex world will require creativity. (Source: IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success).