The term "BRAND ESSENTIALS" defines the core values of the Faber-Castell brand. They are the basis for everything we do and how we do it - within the company and towards our customers, business partners, society and the environment. By maintaining the core values of our brand, Faber-Castell remains unmistakable throughout the world. Our Brand Essentials are the basis for a consistent brand management. They help us to establish clear structures and guidelines and to network and integrate all areas of the company. This ensures sustainable growth.


Competence & Tradition

The competence of Faber-Castell is based on our roots, our history and our experience and we use them to shape the future of the company. Through solid knowledge, we achieve market leadership and credibility and secure a strong, global communications and sales network based on fair business relations.

Outstanding Quality

We want to achieve the best in all product categories and services. We take into account local market needs without losing sight of our international goals. We understand quality as: "Point of Difference", recognizable and useful additional benefit - Excellent product characteristics - Characteristic and timeless design.

Innovation & Creativity

Innovation and creativity are pioneering for us as well as the pursuit of constant improvement. The focus is on the problem solution for our customers. We encourage creativity and personal commitment of our employees through an open working atmosphere and international, interdisciplinary project groups.


Social & Environmental responsibility

We feel committed to man and the environment. We live our social responsibility within the company and in dealing with business partners. We take our role in society seriously. We attach great importance to environmentally sound production, in order to make our contribution to securing the future. We are a leader in the development of sustainable technologies.